Google Sheets · Apps Script · Automation

Turn manual work into
a system that runs itself.

Aurelle is a founder-led studio building custom Google Sheets systems, dashboards and automations. Every project is personally overseen by the founder and built around the way your business actually works.

30+Projects
4.5/5
Form
Submitted
Apps Script
Running
Delivered
PDF generated
Email sent
Operations · Sheet
Live
IDCustomerStatusProgress
1042Acme Co.Done
1043NorthwindDone
1044GlobexRunning
1045InitechQueued
1,248 automated this week96% success

BUILT AROUND THE TOOLS YOUR BUSINESS ALREADY USES

Google Sheets
Google Forms
Apps Script
Gmail
Drive
APIs

What we build

Solutions designed for the way you actually work.

Explore all services

Google Sheets systems

Structured, reliable sheets built around how your team actually works.

Automations & workflows

Apps Script automations that remove repetitive manual work.

Dashboards & reporting

Live dashboards that turn raw data into decisions you can act on.

API integrations

Connect Sheets with your CRM, billing, forms and any tool with an API.

Apps Script solutions

Custom scripts that extend Google Workspace far beyond the defaults.

Internal tools

Lightweight interfaces on top of your data so anyone can use it.

Selected work

A few systems we're proud of.

Send quote
Automation

Quotation Automation System

End-to-end quote creation, PDF generation and email delivery from a single sheet.

View case study
Dashboard

Business Operations Dashboard

Real-time visibility into key metrics, team performance and pipeline health.

View case study
Submit
Internal Tool

Custom Web App & Form System

A custom form with dynamic workflows and automated data handling into Sheets.

View case study
Zobia — founder of Aurelle Studio

Founder

Hi, I'm Zobia — I build calm, reliable systems for busy teams.

For the last few years I've helped founders, agencies and ops teams replace messy spreadsheets and manual work with simple, well-designed systems in Google Sheets and Apps Script.

No bloated tools. No dashboards no one opens. Just quiet infrastructure that keeps your business moving.

Work with me

Kind words

Trusted by teams who value their time.

"Zobia rebuilt our quoting process in Sheets and cut a two-hour job down to about ten minutes. Everything just works."
Marcus Reid
Founder, Northline Studio
"Our ops dashboard is now the first tab everyone opens in the morning. Calm, clear and always up to date."
Priya Anand
Head of Ops, Kavan Group
"She writes Apps Script the way a good designer writes CSS — clean, considered and easy to hand off."
Liam Osei
CTO, Draftboard
"The new intake sheet catches errors before they hit our team. Fewer follow-ups, faster turnarounds."
Elena Vasquez
Ops Lead, Meridian Freight
"Zobia turned our chaotic pipeline into a system I actually enjoy opening on Monday morning."
Adaeze Okafor
Founder, Braid & Bloom
"Reports that used to take a full day now generate themselves. The team gets Fridays back."
Tomás Ribeiro
Finance Manager, Corveto
"Beautifully considered spreadsheets. Every tab has a job and nothing is out of place."
Hana Ito
COO, Kite & Cargo
"Our quoting tool feels like a real product. Clients think we built custom software."
Julian Meyer
Director, Fjord Interiors
"Apps Script that a non-developer can read. That alone is worth the engagement."
Sasha Lindqvist
CTO, Halo Analytics
"The lead tracker replaced three tools and a Notion database. Everyone finally uses the same source."
Rahul Nair
Head of Growth, Northpath
"Clear thinking, clean structure, zero fluff. Exactly what we needed from an operator."
Camille Laurent
Founder, Studio Verre
"Our margin dashboard changed how we price. It paid for itself in the first month."
Bilal Haddad
MD, Cedarline Group
"A rare mix of design taste and engineering rigor. The handover doc alone was excellent."
Nora Halvorsen
Product Lead, Otta
"We stopped rebuilding the same sheet every quarter. One system, and it keeps working."
Devon Clarke
Ops Director, Rowan & Reed
"Zobia listens carefully, then quietly ships. No drama, just a much better workflow."
Amara Nwosu
Founder, Kindred Skincare
"Zobia rebuilt our quoting process in Sheets and cut a two-hour job down to about ten minutes. Everything just works."
Marcus Reid
Founder, Northline Studio
"Our ops dashboard is now the first tab everyone opens in the morning. Calm, clear and always up to date."
Priya Anand
Head of Ops, Kavan Group
"She writes Apps Script the way a good designer writes CSS — clean, considered and easy to hand off."
Liam Osei
CTO, Draftboard
"The new intake sheet catches errors before they hit our team. Fewer follow-ups, faster turnarounds."
Elena Vasquez
Ops Lead, Meridian Freight
"Zobia turned our chaotic pipeline into a system I actually enjoy opening on Monday morning."
Adaeze Okafor
Founder, Braid & Bloom
"Reports that used to take a full day now generate themselves. The team gets Fridays back."
Tomás Ribeiro
Finance Manager, Corveto
"Beautifully considered spreadsheets. Every tab has a job and nothing is out of place."
Hana Ito
COO, Kite & Cargo
"Our quoting tool feels like a real product. Clients think we built custom software."
Julian Meyer
Director, Fjord Interiors
"Apps Script that a non-developer can read. That alone is worth the engagement."
Sasha Lindqvist
CTO, Halo Analytics
"The lead tracker replaced three tools and a Notion database. Everyone finally uses the same source."
Rahul Nair
Head of Growth, Northpath
"Clear thinking, clean structure, zero fluff. Exactly what we needed from an operator."
Camille Laurent
Founder, Studio Verre
"Our margin dashboard changed how we price. It paid for itself in the first month."
Bilal Haddad
MD, Cedarline Group
"A rare mix of design taste and engineering rigor. The handover doc alone was excellent."
Nora Halvorsen
Product Lead, Otta
"We stopped rebuilding the same sheet every quarter. One system, and it keeps working."
Devon Clarke
Ops Director, Rowan & Reed
"Zobia listens carefully, then quietly ships. No drama, just a much better workflow."
Amara Nwosu
Founder, Kindred Skincare

Pricing

Clear starting points for common projects.

Every project is scoped individually. These are typical starting ranges based on what we build most often.

Starter

Google Sheets & Dashboard

From $750

  • Sheet restructuring
  • Formulas & validation
  • Single dashboard view
Book a free call
Most popular

Automation

Forms & Apps Script Automation

From $1,500

  • Google Forms integration
  • Apps Script automation
  • Email & PDF triggers
Book a free call

Full Business System

End-to-End Google Sheets System

From $3,500

  • Multi-sheet system
  • Dashboards & reporting
  • APIs & integrations
Book a free call

FAQ

Questions about Google Sheets automation.

Let’s build a system that
works for you.

Book a free 30-minute call and let's map out what we can automate in your business.