About Aurelle
Built for businesses that have outgrown manual work.
Aurelle is a founder-led Google Sheets and automation studio building custom systems, dashboards, and Apps Script workflows that make everyday operations easier to manage.
How it started
The path into tech was not the one I originally planned.
In 2019, I wanted to become an electrical engineer. Computer Science was never really on my list, and my first semester went badly enough that I seriously considered dropping out.
My family encouraged me to stay, and with time I realised that the skills I naturally relied on — technical thinking, problem-solving, and understanding how things work — were exactly the skills the field required.
I graduated in Computer Science expecting to become an app developer, but my first role was in data analysis. That turned out to be a much better fit. Over the last three years, my work has grown from data and reporting into Google Sheets, dashboards, Apps Script, automation, and business systems.
Why I started Aurelle
I wanted to turn the work I enjoyed into something of my own.
I have always been business-minded, and I knew I wanted to build beyond a single role or job title.
Aurelle grew from that idea: taking the skills I had built in data, Google Sheets, automation, and problem-solving and using them to help businesses improve the systems behind their day-to-day work.
Today, every Aurelle project is personally overseen by me, from understanding the workflow to shaping the final solution.
What we do
Google Sheets expertise, applied to real business operations.
Aurelle specialises in custom Google Sheets systems, Google Sheets automation, dashboarding, Apps Script, workflow automation, and lightweight internal tools.
The work can range from restructuring a spreadsheet to building an automated reporting system or a complete workflow that connects data, documents, emails, and dashboards.
Our approach
Understand the process first. Then improve it.
Clarity before automation
We map the workflow and remove friction first, so automation makes something already sound even faster.
Built around the business
Every system is shaped to the way your team actually works — not forced into a generic template.
Easy to maintain
Clean structure, clear naming, and simple documentation so your team can trust and edit it long after handoff.
Need a better way to run
the work behind your business?
Aurelle builds custom Google Sheets systems, dashboards, and automations around the way your business actually operates.